1-2: Human-Focused Design vs Function-Focused Design
강의 설명
In this lecture students will learn about the differences between Human-Focused Design and Function-Focused Design. This will include why so many projects fail (they focus on function/efficiency as opposed to human motivation).
After the lecture, students will be able to identify early signs of a failing project and be much more sophisticated in designing successful products, campaigns, and experiences.
전체 강의에서 자세히 알아보세요.
Gamification & Behavioral Design: The Octalysis Framework
Gamification and Engagement Design beyond Beyond Points, Badges, and Leaderboards
주문형 동영상의 02:47:54 • 업데이트 날짜: 2월 2019
Understand how the brain works
How to trigger motivations
Be able to apply behavioral design to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships etc)
Be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation.